Recent Posts
"We'll Get To Email After The Site Redesign." That Sentence Costs You A Quarter.
Site, ads, email all matter. The order you run them in decides how much list you have at the end of the quarter.
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Your Vitamin Emails Are Vague Because Nobody On The Team Can Explain The Mechanism
Compliance isn't why supplement email copy is vague. Mechanism of action is legal, specific, and what customers actually want.
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Gmail Stopped Grading Your Reputation. Now It Just Tells You What's Wrong.
For about a decade, the first thing anyone did when email got weird was open Postmaster Tools and look at Domain Reputation. High, Medium, Low,...
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Klaviyo Just Made Exporting Instant. Here's Why That Won't Fix Your Emails.
Klaviyo announced a Figma plug-in at Config 2026. It pushes assets and email sections straight from a Figma file into your Klaviyo image library as...
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"We'll Get To Email After The Site Redesign." That Sentence Costs You A Quarter.
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Your Vitamin Emails Are Vague Because Nobody On The Team Can Explain The Mechanism
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Gmail Stopped Grading Your Reputation. Now It Just Tells You What's Wrong.
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Klaviyo Just Made Exporting Instant. Here's Why That Won't Fix Your Emails.
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Your Email Program Isn't One Job. That's What Decides In-House vs Agency.
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Your Customers Have Nine Seasons. Your Email Calendar Has One.
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Klaviyo Can Time Your Campaigns For You. Your Flows Are Still On You.
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Cleaning Your Email List Won't Tank Your Revenue If You Do It in Waves
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Your AOV Went Up and Your Profit Went Down
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Klaviyo's AI Will Build Any Segment You Ask For. That's the Part to Watch.
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Black Friday Email Prep Starts in August. Not October.
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Your Wall Art Customers Showed You Their Living Room. Your Emails Didn't Notice.
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What Happens to Your Email Stack If Salesforce Buys Klaviyo
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You're Not Lowering CAC. You're Financing Someone Else's Audience.
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The Business That Got You to $2M Won't Get You to $5M
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Your Winback Flow Is Training Customers to Ghost You
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Shopify's AI Checkout Is About to Shrink Your Abandoned Cart Revenue
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Your Emails Aren't Landing and Your ESP Dashboard Won't Tell You
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You've Outgrown Omnisend. The Switch to Klaviyo Isn't as Bad as You Think.
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Your Click Rate Is Fine. Your Revenue Per Click Is the Problem.
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Most DTC Brands Make Money on the Product and Lose It Finding Customers
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More DTC Brands Are Going Back to Amazon. The Customer Relationship Doesn't Go With Them.
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Your Welcome Series Should Be a Tour, Not a Coupon Drop
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Your Emails Don't Have a Logo in Gmail. Your Competitor's Emails Might.
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Your Repeat Purchase Rate Tells You More Than Your Revenue Dashboard
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Your Men's Grooming Customers Already Ran Out. Your Email Doesn't Know Yet.
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Your Products Are Already Inside ChatGPT. Your Post-Purchase Flow Has No Idea.
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July 4th Is One of the Best Email Weekends of the Year. Most Brands Waste It.
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Your Brand Doesn't Have a Growth Problem. It Has a Retention Problem.
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Half Your Jewelry Customers Are Buying for Someone Else. Your Emails Don't Know the Difference.
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Your Best Emails Are Just Sitting There. Send Them Again.
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Your Browse Abandonment Flow Shouldn't Be Selling Anything
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Most Brands That Fire Their Email Agency Just Repeat the Same Mistake
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Meta Just Changed How Your ROAS Gets Calculated
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Tariffs Are Eating Your Margins. Stop Trying to Discount Your Way Out.
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How to Increase AOV on Shopify (Without Discounting Everything)
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Amazon Just Moved Prime Day to June. Here's the Email & SMS Playbook Every DTC Brand Needs Right Now.
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Google AI Overviews Are Eating Your Organic Traffic. Your Email List Is the Only Channel You Actually Own.
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How to Build a Post-Purchase Email Flow That Actually Drives Repeat Orders
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Email Marketing for Ecommerce Handbag Brands: What Actually Works (From Running a Major Heritage Brand)
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How to Migrate from Mailchimp to Klaviyo: The Ultimate Step-by-Step 2026 Guide
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AI Is Reading Your Emails Before Your Customers Do. Here's What That Means for DTC Brands.
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Klaviyo's AI Will Build Any Segment You Ask For. That's the Part to Watch.
Composer will now build your segments for you. You describe the audience in plain English, it drafts the logic, and...
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Black Friday Email Prep Starts in August. Not October.
Most brands won't touch their Black Friday email plan until sometime in mid-October. And by then, honestly, it's too late....
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