Every Black Friday week looks the same from the inside. Someone on the team is up at 6am pulling last night's numbers, someone else is checking whether the 9am campaign still has the right code in it, and by Saturday nobody remembers who was supposed to look at the abandoned checkout flow.
Most of that isn't strategy. It's checking. And since Composer went generally available in October, Klaviyo's AI marketing agent can do a lot of the checking on a schedule, in the cloud, whether anyone's logged in or not.
That's the real win here. Not replacing anyone, but freeing your people up for the work that actually needs them: the offer calls, the creative, the customer conversations. Using AI for the repetitive checks is just smart staffing. Your team is still responsible for final QC. They just stop spending their mornings on spreadsheets.
So here's how I'd actually use it for Cyber Week, and where I'd still want a person in the loop.
What changed with Composer
Two things matter for BFCM. First, scheduled tasks. You tell Composer something like "every morning, review our top flows and flag anything that's slipping," and it runs on its own. Second, Skills. If your team has a way it does a morning review, you teach Composer that process once and it runs it the same way every time.
It also shows citations for its answers and can compare your results against Klaviyo's industry benchmarks, so you're not just taking its word for it. Composer is on both a free and a paid plan, so check Klaviyo's pricing page for current limits before you schedule a dozen tasks.
What we'd schedule
Thanksgiving is Thursday, November 26th, Black Friday is the 27th and Cyber Monday is the 30th. For that stretch I'd set up a short list of recurring tasks, not twenty:
- Every morning, flow check. Revenue from your core flows (welcome, abandoned checkout, browse, post-purchase) compared to the same day last week, and anything down sharply gets flagged. Flows quietly break during BFCM more than people think, usually because a code expired or a product went out of stock.
- Every morning, yesterday's campaign recap. Conversion and revenue by segment and channel, so the first conversation of the day is about what to change, not what happened.
- Every afternoon, QA on tomorrow's sends. Klaviyo literally suggests using Composer to check each campaign before it goes live. Codes, links, out-of-stock products, the wrong date in a subject line. That last one happens more than anyone admits on the Friday after a holiday.
- Once, Tuesday Dec 1, the post-sale read. Which segments bought, which ones didn't, and where the coverage gaps were, so December planning starts with data instead of vibes.
If you build any of these as a Skill, write it the way you'd brief a new hire. What to look at, what counts as a problem, and what format you want the answer in.
What we'd still check by hand
Composer drafts and flags. A person still decides, and a person still owns final QC. Klaviyo's own BFCM page says it plainly: you approve every send. I'd keep it that way during the busiest week of the year for a few reasons.
- Offer decisions. Extending a sale, changing a discount, or adding a last-minute push is a business call. Composer can tell you a segment is underperforming. It can't tell you whether your margin can take another 10% off.
- Anything going to the whole list. A morning flag is cheap. A wrong email to everyone isn't.
- Reading the flags. Black Friday numbers look weird against a normal week. A flow that's "down 40%" might just be getting less traffic because everyone is buying from campaigns. Someone who knows the brand needs to tell the difference.
Set it up this week, not Thanksgiving morning
The best part of scheduled tasks is that they're boring by the time you need them. If you set them up now, you get two or three weeks of normal-day results to compare against, and you'll know what a real flag looks like before the volume hits.
Let the agent take the night shift so your team can spend Cyber Week on the decisions that move revenue. So what's the one check your team does by hand every BFCM morning that nobody actually enjoys? That's probably your first scheduled task.
