Klaviyo Flow Setup & Email Automation Management
Automated email revenue that runs while you sleep.
Flows are where the real money lives. We build custom Klaviyo automations that turn every touchpoint in the customer journey into a revenue opportunity, automatically.
Your flows are probably leaving thousands on the table every month.
Most eCommerce brands have a few Klaviyo flows running. Maybe an abandoned cart email and a welcome discount. But that's like having a sales team that only talks to customers twice and then gives up.
The real revenue lives in the gaps: the browse abandon that triggers 30 minutes after someone looks at a product, the post-purchase education series that drives the second order, the winback flow that re-engages customers before they're lost forever.
Most brands are running 3-4 flows. We typically build 12-15+ for each client.
Every flow custom-built. Nothing from a template.
We build 12-15+ custom Klaviyo flows per client, each with conditional logic, A/B testing, dynamic content, and behavioral triggers tailored to your brand.
Welcome Series
Not just a discount code. Multi-step sequences that educate, build trust, and drive the first purchase. Conditional branches based on how they signed up and what they browsed.
Abandoned Cart & Checkout
Timed sequences with urgency triggers, social proof, and objection handling. Separate flows for cart vs. checkout abandon. A/B tested subject lines, timing, and offers.
Browse Abandonment
Triggered when someone views a product but doesn't add to cart. Personalized with the exact products they viewed. Suppressed if they've already purchased or received recent messages.
Post-Purchase
Thank you, shipping updates, product education, cross-sell, review request, and replenishment reminders. Each step timed to maximize the second purchase and long-term LTV.
Winback & Re-Engagement
Multi-touch sequences for lapsed customers. Personalized based on what they bought, how long they've been inactive, and their predicted lifetime value. Last-chance sunset flows to protect deliverability.
VIP & Loyalty
Exclusive flows for your best customers: early access, special offers, referral programs. Triggered by purchase frequency, total spend, or predicted next order date.
What happens when flows are built by people who obsess over them.
Welcome Series Rebuilt: 3x Revenue Per Recipient
The old welcome series was a standard 10%-off-your-first-order sequence. We replaced it with a multi-step flow that asked customers about their health goals, then dynamically recommended products based on their answers. Personal, relevant, and dramatically more profitable.
Flow Strategy Shift: Education Over Discounts
Limitless Walls was discount-dependent. But the real purchase barrier wasn't price. It was anxiety about committing to a wall mural. We rebuilt every flow around education: free sample requests, installation guides, room visualization tips. The flows addressed the real objection, and revenue followed.
From audit to automated revenue in 4 steps.
We move fast. Most clients have core flows generating revenue within the first 2 weeks.
Flow Audit
We audit every flow in your Klaviyo account: what's working, what's broken, what's missing. You get a prioritized buildout plan ranked by revenue potential.
Core Flow Build
We build the highest-impact flows first: abandoned cart, welcome series, post-purchase. Custom conditional logic, A/B testing, and dynamic content from day one.
Full Lifecycle Buildout
Browse abandon, winback, sunset, VIP, cross-sell, replenishment. Every flow in the customer lifecycle built, tested, and optimized.
Ongoing Management
Flows aren't "set and forget." We monitor performance, run A/B tests, update creative, and build new flows as your product catalog and customer base evolve.
Two ways to partner. Both built around your business goals.
Flows Only
We build and manage the automations. You run the campaigns.
- Full lifecycle flow buildout (12-15+ flows)
- Conditional logic, A/B testing, dynamic content
- Ongoing flow optimization and new builds
- Work alongside your existing email team
- Light-touch campaign consulting
- Fill-in support for Black Friday & team gaps
Full-Service
Flows + campaigns + everything else, end to end.
- Everything in Flows Only, plus full campaign management
- Email and SMS campaign strategy and execution
- Segmentation, deliverability, and list growth
- Monthly P&L-aligned reporting
- Dedicated Slack channel, same-day responses
Why Klaviyo Flows Are the Foundation of eCommerce Email Revenue
For most eCommerce brands, 40% or more of their total email revenue comes from automated flows, not campaigns. That means the emails you send once (and run forever) are worth more than the ones you create fresh every week. Yet most brands treat flows as a "set it and forget it" afterthought. A few default Klaviyo templates, maybe a basic abandoned cart, and they call it done.
The difference between a basic flow setup and a professionally architected flow system is the difference between capturing 15% of your email revenue potential and capturing 60%+. Every missing flow is money left on the table. Every poorly optimized flow is a conversion leak. Every default template is a missed opportunity to differentiate your brand.
What Makes Threadpoint's Flow Strategy Different
We don't use templates. Every flow we build starts with your customer data, your purchase patterns, and your brand voice. We look at time-to-second-purchase, average order value by acquisition source, product affinity patterns, and customer lifecycle stages before we write a single email.
Then we build flows with Klaviyo's advanced features: conditional splits that change the path based on customer behavior, dynamic content blocks that show different products to different segments, A/B tests that run continuously, and timing delays calibrated to your specific customer journey. As a Klaviyo Master Platinum partner, we use platform capabilities that most agencies don't even know exist.
The result is a flow system that generates revenue around the clock, adapts to each customer automatically, and compounds in value over time as we optimize based on real performance data.
Got questions? We've got answers.
Most brands benefit from 12-15+ flows covering the full customer lifecycle: welcome, abandoned cart, browse abandon, post-purchase, cross-sell, winback, sunset, VIP, replenishment, and more. The exact number depends on your product catalog and customer journey.
Yes. We start with an audit of your existing flows. Most of the time, we find that existing flows are using default templates, basic timing, no conditional logic, and no A/B testing. We rebuild them with advanced features that dramatically improve performance.
Core flows (abandoned cart, welcome series) start generating revenue the day they go live. Most clients see measurable impact within the first week. The full flow system typically takes 4 to 6 weeks to build out completely.
Yes. Flows aren't "set and forget." We monitor performance continuously, run A/B tests on timing and content, refresh creative, and build new flows as your product line and customer base evolve. Ongoing management is where the compounding returns come from.
That's exactly what our Flows Only package is designed for. We own the automations and strategic consulting while your team handles day-to-day campaigns. It's the most popular way brands work with us.
Yes. We build SMS touchpoints directly into Klaviyo flows where they make sense: abandoned cart reminders, shipping updates, back-in-stock alerts. Email and SMS are coordinated inside the same flow so customers get the right message on the right channel.
Pricing is custom-scoped based on the number of flows needed, complexity of your product catalog, and whether you need ongoing management. Start with a free flow audit and we'll give you a transparent proposal based on what your account actually needs.
