Bottom Funnel Marketing Agency
The bottom of your funnel is where revenue actually happens.
Everyone talks about top-of-funnel. We focus on the part that actually converts: the bottom. Email, SMS, and lifecycle strategy that turns interest into purchases and one-time buyers into loyal customers.
Bottom funnel isn't just retention. It's the engine that makes acquisition work.
Here's what most brands get wrong: they think bottom funnel marketing is just "email and SMS for existing customers." That's only half the story. A great bottom funnel strategy doesn't just retain customers. It makes your entire acquisition machine more efficient.
When your welcome series converts at 3x the industry average, your Facebook ads are more profitable. When your abandoned cart recovery is dialed in, your Google Ads ROI improves. When your customer LTV is higher, you can afford to outbid competitors.
The bottom of the funnel doesn't just catch revenue. It creates the conditions for more revenue at every stage above it.
We own the bottom of the funnel so your whole funnel performs.
Every service is designed to convert more visitors, retain more customers, and make your acquisition channels more profitable.
Conversion Recovery
Abandoned cart, abandoned checkout, and browse abandon sequences across email and SMS. We recover the revenue your ads already paid for but didn't convert.
Welcome & Onboarding
Welcome series that convert at 3x the industry average. Multi-step flows that educate, build trust, and drive the first purchase, without defaulting to a discount code.
Lifecycle Retention
Post-purchase education, cross-sell, winback, VIP, and replenishment flows. Every stage of the customer lifecycle has a strategy designed to increase LTV.
MER & Acquisition Support
We track how bottom funnel improvements impact your overall marketing efficiency ratio. When our work improves your MER by 29%, your ads team can scale confidently.
Opt-In & List Growth
Pop-up forms, landing pages, and multi-step opt-in flows that capture visitors your ads send to the site. We maximize the value of every click your acquisition team pays for.
P&L-Aligned Strategy
We start with your financials: contribution margin, CAC, LTV, and repeat purchase rate. The strategy maps directly to business outcomes, not email metrics.
How bottom funnel strategy lifts the entire business.
Bottom Funnel Fix Unlocks +30% New Customer Revenue
Limitless Walls couldn't scale acquisition because their bottom funnel was broken. Customers visited, considered, and left. The ads were working. The landing pages were fine. The problem was what happened (or didn't happen) after the visit. We fixed the bottom funnel: sample request flows, education sequences, follow-up triggers. Once the bottom of the funnel converted properly, they could finally scale ads.
Bottom Funnel Personalization: +64% Revenue Per Send
BrickHouse had solid acquisition but was leaving revenue on the table at the bottom of the funnel. Welcome series was generic. Newsletters were one-size-fits-all. We rebuilt the bottom funnel with personalization: health goal surveys, dynamic product recommendations, founder-style content. Every touchpoint after the click became a conversion opportunity.
Bottom funnel that lifts the whole business.
We don't just "do email." We build the bottom of the funnel that makes everything above it more profitable.
From audit to full funnel impact in 4 steps.
We start with the numbers that matter and build backwards to strategy.
Full Funnel Audit
We analyze your entire funnel: ad spend, CPA, conversion rate, email/SMS performance, LTV, and MER. We find where the bottom funnel is leaking revenue.
Quick-Win Sprint
Plug the biggest leaks first: abandoned cart recovery, welcome series optimization, list growth. Immediate revenue impact that shows up in MER within weeks.
Full Strategy Build
Complete bottom funnel architecture: lifecycle flows, campaign strategy, SMS, segmentation, opt-in optimization. All designed to improve whole-business efficiency.
Scale & Coordinate
Ongoing optimization with reporting that shows how bottom funnel improvements impact MER, CAC, and total revenue. We coordinate with your acquisition team to maximize full-funnel performance.
What Is Bottom Funnel Marketing?
Bottom funnel marketing focuses on the stages closest to revenue: converting interested visitors into buyers and turning one-time buyers into repeat customers. For eCommerce brands, this means email, SMS, lifecycle automations, abandoned cart recovery, welcome series, post-purchase flows, and retention strategy.
But bottom funnel marketing isn't just about what happens after someone subscribes or buys. It's about how those post-click experiences make your entire acquisition strategy more efficient. When your bottom funnel converts at a high rate, every ad click is worth more. When your LTV goes up, you can afford to pay more per acquisition. The bottom of the funnel doesn't just catch revenue. It amplifies it.
How Bottom Funnel Marketing Supports Acquisition
This is the part most agencies miss. They treat email and paid media as separate worlds. But they're deeply connected. A strong welcome series makes your Facebook and Google ad spend more efficient because a higher percentage of those clicks convert. Better abandoned cart recovery means fewer wasted ad dollars. Higher customer LTV means you can profitably outbid competitors.
We've seen this firsthand. When we fixed the retention engine for one client, their new customer revenue grew 30% and their MER improved 29%, not because their ads changed, but because the bottom of their funnel finally converted. As a Klaviyo Master Platinum partner, we build bottom funnel systems that integrate directly with your Shopify data and coordinate with your paid media strategy to maximize whole-business results.
Got questions? We've got answers.
It's the part of your marketing closest to the cash register: converting visitors to buyers (email recovery, welcome series, opt-in forms) and keeping buyers coming back (lifecycle flows, retention strategy, SMS). We focus on the stages that directly drive revenue.
When your bottom funnel converts better, every ad click is worth more. Better cart recovery = lower effective CPA. Higher LTV = you can afford higher CPAs. Better MER = more total revenue per dollar spent. We've seen clients improve MER by 29% purely through bottom funnel fixes.
We focus exclusively on the bottom funnel: email, SMS, lifecycle automations, and retention strategy. We don't run your ads, but we coordinate with your acquisition team to make sure the full funnel works together. Our work makes their work more profitable.
MER (marketing efficiency ratio), contribution margin, LTV, repeat purchase rate, time-to-second-purchase, and CAC payback period. We report on how bottom funnel performance impacts the whole business, not just email metrics in isolation.
Quick-win impact (cart recovery, welcome series optimization) shows within 2 to 4 weeks. Full MER and LTV impact compounds over 3 to 6 months as more customers move through the improved lifecycle.
eCommerce brands doing $1M to $100M+ in annual revenue. The sweet spot is brands doing $3M to $30M who are spending on acquisition but know their bottom funnel isn't converting as well as it could.
