Email and Klaviyo Audit
Find out exactly how much revenue your email program is leaving on the table.
Our free audit digs into every corner of your Klaviyo account: flows, campaigns, segments, deliverability, and forms. You get a prioritized roadmap of revenue opportunities, whether you hire us or not.
Most brands don't know how much revenue their email program is missing.
You know email is important. You might even know your open rates and click rates. But do you know how many flows are missing or broken? Do you know if your deliverability is silently dropping? Do you know which segments are being over-messaged and which are being ignored?
A proper audit goes deeper than surface metrics. It finds the revenue you didn't know you were losing and gives you a clear plan to capture it.
The average brand we audit has $276K in unclaimed annual email revenue sitting right there in their Klaviyo account.
50+ checkpoints across every corner of your Klaviyo account.
This isn't a quick glance at your dashboard. We go deep into every area of your email and SMS program.
Flow Architecture
Every flow reviewed: welcome, abandoned cart, browse abandon, post-purchase, winback, sunset, VIP, cross-sell. We identify what's missing, what's broken, and what's underperforming.
Campaign Performance
Campaign strategy, send frequency, segmentation quality, content effectiveness, and revenue per send. We find the gaps between where you are and where you should be.
Segmentation & Personalization
Segment health, engagement levels, RFM distribution, and personalization usage. Most brands send the same email to everyone. We show what targeted messaging could do.
Deliverability
Domain authentication (DMARC, DKIM, SPF), inbox placement, sender reputation, list hygiene, and compliance. We find technical issues silently hurting your performance.
SMS Program
SMS opt-in rates, flow integration, campaign strategy, and compliance. If you're not using SMS yet, we size the opportunity.
Revenue Gap Analysis
We quantify the revenue gap: what you're generating now vs. what you should be generating based on your list size, traffic, and vertical benchmarks. Clear numbers, not guesses.
Get your free audit in 3 simple steps.
No cost, no commitment. You get a strategic roadmap whether you hire us or not.
Quick Intro Call
15-minute call to understand your business, goals, and current email/SMS program. We get temporary Klaviyo access to run the audit.
Deep-Dive Audit
We dig into every corner of your Klaviyo account: 50+ checkpoints across flows, campaigns, segments, deliverability, forms, and SMS. Takes 3 to 5 business days.
Roadmap Delivery
Live call to walk through findings. You get a prioritized roadmap ranked by revenue impact with specific recommendations for each area. It's yours to keep.
A real audit, not a sales pitch in disguise.
What Is an Email and Klaviyo Audit?
An email audit is a comprehensive review of your entire email marketing program: flows, campaigns, segmentation, deliverability, forms, and revenue attribution. For brands on Klaviyo, the audit also covers platform-specific features like predictive analytics usage, conditional flow logic, SMS integration, and Shopify data sync quality.
The goal isn't to grade your email program. It's to find unclaimed revenue. Most eCommerce brands have significant revenue sitting in their Klaviyo account that they're not capturing. Missing flows, underused segmentation, deliverability issues, and inactive subscribers all represent money left on the table. A proper audit quantifies that gap and gives you a clear plan to close it.
Why Threadpoint's Audit Is Different
Most "free audits" are thinly veiled sales pitches. A junior team member runs a generic checklist, generates a scary-looking PDF, and uses it to push you into a contract. Our audit is the opposite. It's done by senior strategists with Klaviyo Master Platinum expertise. It covers 50+ custom checkpoints specific to your account. And it delivers a prioritized roadmap that's genuinely useful, whether you hire us or not.
We do this because great audits lead to great relationships. When you see the depth of our analysis and the quality of our recommendations, the conversation about working together happens naturally. No pressure, no hard sell. Just proof that we know what we're doing.
Got questions? We've got answers.
Yes. No cost, no obligation, no strings attached. You get a prioritized roadmap whether you hire us or not. We do this because great audits lead to great relationships.
Temporary read-only access to your Klaviyo account. We don't change anything, don't send anything, and don't touch your data. A quick 15-minute intro call to understand your business context.
The audit itself takes 3 to 5 business days. Then we schedule a live call to walk through findings and answer questions. Total time from intro call to roadmap delivery is typically 1 to 2 weeks.
We specialize in Klaviyo, but we can audit any ESP. If you're on a different platform, the audit will also include a recommendation on whether migrating to Klaviyo makes sense for your business.
That's up to you. Some brands take the roadmap and execute in-house. Some hire us for specific items. Some move to full-service management. There's no pressure either way. The audit is designed to be valuable on its own.
Depth and honesty. We cover 50+ checkpoints, quantify the revenue gap with real numbers, and deliver a roadmap you can actually execute. We're not trying to scare you into hiring us. We're trying to show you what great retention marketing looks like.
