eCommerce SMS Marketing Services
SMS marketing that customers actually want to open.
98% open rates mean nothing if the message is wrong. We build SMS programs for eCommerce brands that drive revenue without burning your list or annoying your customers.
Email inboxes are crowded. Your customer's text thread isn't.
Your customers check their texts within 3 minutes of receiving them. That's not a marketing stat you can manufacture. It's human behavior. And it means SMS is the single fastest way to put a message in front of a buyer who already knows your brand.
But most brands either ignore SMS entirely or blast their list with discount codes until subscribers opt out. There's a middle ground: strategic SMS that drives revenue without creating fatigue.
That's what we build.
Strategic SMS that drives revenue. Not opt-outs.
We build SMS programs that complement your email strategy, not compete with it. Every text has a purpose, every send has a reason, and every automation is built to convert.
SMS Flow Automations
Abandoned cart, browse abandon, welcome series, post-purchase, winback, and shipping notifications. Automated revenue that runs while you sleep.
Flash Sale & Campaign Sends
Time-sensitive campaigns that create real urgency. Product drops, flash sales, early access for VIPs. Timed perfectly with your email calendar so they amplify each other.
Back-in-Stock & Price Drop Alerts
Automated notifications when products customers want become available again. High-intent, high-conversion messages that feel helpful, not promotional.
SMS List Growth & Opt-In
Two-tap mobile opt-in, keyword campaigns, checkout opt-in, and multi-step forms. We build your SMS list with subscribers who actually want to hear from you.
Email + SMS Coordination
Most brands run email and SMS as separate channels. We coordinate them. If someone opens the email, they don't get the text. If they don't, they do. Smart sequencing, not double-messaging.
TCPA Compliance & Deliverability
Proper opt-in flows, quiet hours, easy opt-out, carrier compliance. We keep you legal and out of trouble so you can focus on revenue, not regulations.
Real brands. Real revenue.
SMS and email working together as a unified retention machine.
SMS + Email Coordination Drives 64% Revenue Lift
When we restructured BrickHouse's entire retention strategy, SMS wasn't an afterthought. It was a critical piece of the machine. Abandoned cart texts hit within minutes. VIP early access went via text first. The result was email and SMS working together to generate more revenue than either could alone.
SMS as the Bridge Between Consideration and Purchase
Wall murals have a long consideration cycle. People need to think, measure, and commit. SMS became the nudge at exactly the right moment: sample reminders, installation tips, and project inspiration. Not discount codes. Just helpful messages that moved people from "thinking about it" to "bought it."
SMS done right vs. SMS done wrong.
The difference between SMS that builds your brand and SMS that destroys it comes down to strategy.
From audit to revenue in 4 steps.
Whether you're starting SMS from scratch or fixing a program that's burning your list, we move fast.
SMS & Email Audit
We review your current SMS program (or lack of one) alongside your email strategy. We identify the gaps and build a unified plan.
Foundation Build
Opt-in flows, compliance setup, core automations (abandoned cart, welcome, post-purchase). The essentials that start generating revenue immediately.
Campaign Strategy
We build your SMS campaign calendar alongside email. Every send is coordinated, segmented, and purposeful. No redundancy, no fatigue.
Optimize & Scale
List growth, testing, frequency optimization. We scale what converts and cut what doesn't. Monthly P&L reporting shows exactly where SMS revenue lands.
Two ways to partner. Both built around your business goals.
Flows Only
We build the SMS automations. You run the campaigns.
- Full SMS flow buildout (cart, welcome, post-purchase, winback)
- Email + SMS coordination logic
- Compliance and opt-in setup
- Strategic consulting on campaign timing
- Fill-in support for peak seasons
Full-Service
We own SMS and email, end to end.
- Everything in Flows Only, plus campaign management
- We write, schedule, and send every text
- SMS list growth strategy and opt-in optimization
- Full email + SMS coordination across all touchpoints
- Monthly P&L-aligned reporting
- Dedicated Slack channel, same-day responses
Why eCommerce Brands Are Investing in SMS Marketing
SMS marketing has become the fastest-growing retention channel for eCommerce brands, and for good reason. With open rates above 95% and average click-through rates of 36%, text messages reach customers in ways that email, social, and paid ads simply can't match. But raw deliverability isn't what makes SMS valuable. It's the immediacy. A well-timed text about a flash sale, a back-in-stock notification, or an abandoned cart reminder hits a customer at the exact moment they're most likely to act.
The brands getting the most out of SMS aren't treating it as a standalone channel. They're integrating it with their email program so both channels amplify each other. That coordination is where the real leverage lives, and it's where most brands (and most agencies) fall short.
How Threadpoint Builds SMS Programs That Last
We've seen what happens when brands go all-in on SMS without a strategy: subscriber fatigue, high opt-out rates, and diminishing returns within a few months. That's why we build SMS programs that are designed to scale sustainably. We start with the high-intent automations (abandoned cart, welcome, post-purchase) and layer in campaign sends only when the timing and segmentation make sense.
Every SMS we send is coordinated with your email calendar. If a customer already opened the email, they don't get the text. If they didn't, they do. This kind of cross-channel suppression keeps your customers engaged without making them feel bombarded. It's a small technical detail that makes a massive difference in list health and long-term revenue.
As a Klaviyo Master Platinum partner, we build all SMS programs natively inside Klaviyo, which means your email and SMS data lives in one place. One customer profile, one segmentation engine, one reporting dashboard. No fragmented data, no integration headaches.
Got questions? We've got answers.
Absolutely. SMS consistently delivers 25x+ ROI for eCommerce brands when done right. The key is treating it as a strategic channel with proper segmentation and frequency management, not a blast tool for discount codes.
Only if you do it wrong. Blasting your full list three times a week with coupon codes will burn your list fast. But well-timed, value-driven texts (back-in-stock alerts, shipping updates, VIP early access) actually build the relationship. Our opt-out rates are consistently below industry average because we get the frequency and messaging right.
We build conditional logic inside Klaviyo that coordinates both channels. If someone opens your email, they don't get the text. If they don't engage with email, SMS becomes the follow-up. This eliminates double-messaging and keeps customers engaged without fatigue.
Every SMS program we build is fully TCPA compliant from day one. That means proper opt-in flows, clear consent language, quiet hours enforcement, and easy opt-out at every touchpoint. We handle the compliance so you can focus on revenue.
We use Klaviyo's built-in SMS. This keeps your email and SMS data unified in one customer profile, one segmentation engine, and one reporting dashboard. No third-party SMS tools, no integration issues, no fragmented data.
Most brands see SMS-attributed revenue within the first week once core automations are live. Abandoned cart SMS alone typically recovers 5-15% of abandoned checkouts. We prioritize the highest-impact flows first so returns start immediately.
Two-tap mobile opt-in, checkout opt-in, keyword campaigns, and multi-step pop-up forms that collect both email and SMS consent in one flow. We focus on quality subscribers who actually want to hear from you, not inflated list numbers.
There are two costs: our management fee (custom-scoped per brand) and Klaviyo's per-message sending cost. Both are transparent and predictable. Start with a free audit and we'll give you a clear picture of expected costs and projected ROI before you commit to anything.
