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Klaviyo Personalization Is Worth Paying For When RFM Triggers a Flow. Not When It's Just a Report.
Klaviyo's Personalization add-on (formerly Marketing Analytics) starts at $100 a month. It's worth it when RFM group changes trigger a flow, not when RFM sits...
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He Already Found His Size. Stop Making Him Find It Again.
Data from 29,000+ menswear buyers: 76% of repeat purchases came in a size they already owned, but 86% were a new style. Here's how to...
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Klaviyo Gave Your Account a BFCM Readiness Score. Here's What I Check Next to It.
Klaviyo's new in-app BFCM Hub gives your account a readiness score and checklist. Here's what it covers, and the four checks I run next to...
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Klaviyo Already Guessed When Your Customer Will Order Again. Most Brands Never Use It.
Every Klaviyo account with enough order history gets an Expected date of next order on each profile. Here's how to turn it into a second-order...
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Featured Posts
Klaviyo Personalization Is Worth Paying For When RFM Triggers a Flow. Not When It's Just a Report.
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He Already Found His Size. Stop Making Him Find It Again.
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Klaviyo Gave Your Account a BFCM Readiness Score. Here's What I Check Next to It.
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Klaviyo Already Guessed When Your Customer Will Order Again. Most Brands Never Use It.
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Your Real Black Friday Deadline Is 60 Days Out. It Isn't Creative.
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Your AI Support Agent Is Sitting On Your Best Upsell Moment
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"We'll Get To Email After The Site Redesign." That Sentence Costs You A Quarter.
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Your Vitamin Emails Are Vague Because Nobody On The Team Can Explain The Mechanism
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Gmail Stopped Grading Your Reputation. Now It Just Tells You What's Wrong.
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Klaviyo Just Made Exporting Instant. Here's Why That Won't Fix Your Emails.
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Your Email Program Isn't One Job. That's What Decides In-House vs Agency.
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Your Customers Have Nine Seasons. Your Email Calendar Has One.
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Klaviyo Can Time Your Campaigns For You. Your Flows Are Still On You.
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Cleaning Your Email List Won't Tank Your Revenue If You Do It in Waves
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Your AOV Went Up and Your Profit Went Down
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Klaviyo's AI Will Build Any Segment You Ask For. That's the Part to Watch.
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Black Friday Email Prep Starts in August. Not October.
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Your Wall Art Customers Showed You Their Living Room. Your Emails Didn't Notice.
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What Happens to Your Email Stack If Salesforce Buys Klaviyo
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You're Not Lowering CAC. You're Financing Someone Else's Audience.
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The Business That Got You to $2M Won't Get You to $5M
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Your Winback Flow Is Training Customers to Ghost You
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Shopify's AI Checkout Is About to Shrink Your Abandoned Cart Revenue
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Your Emails Aren't Landing and Your ESP Dashboard Won't Tell You
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You've Outgrown Omnisend. The Switch to Klaviyo Isn't as Bad as You Think.
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Your Click Rate Is Fine. Your Revenue Per Click Is the Problem.
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Most DTC Brands Make Money on the Product and Lose It Finding Customers
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More DTC Brands Are Going Back to Amazon. The Customer Relationship Doesn't Go With Them.
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Your Welcome Series Should Be a Tour, Not a Coupon Drop
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Your Emails Don't Have a Logo in Gmail. Your Competitor's Emails Might.
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Your Repeat Purchase Rate Tells You More Than Your Revenue Dashboard
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Your Men's Grooming Customers Already Ran Out. Your Email Doesn't Know Yet.
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Your Products Are Already Inside ChatGPT. Your Post-Purchase Flow Has No Idea.
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July 4th Is One of the Best Email Weekends of the Year. Most Brands Waste It.
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Your Brand Doesn't Have a Growth Problem. It Has a Retention Problem.
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Half Your Jewelry Customers Are Buying for Someone Else. Your Emails Don't Know the Difference.
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Your Best Emails Are Just Sitting There. Send Them Again.
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Your Browse Abandonment Flow Shouldn't Be Selling Anything
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Most Brands That Fire Their Email Agency Just Repeat the Same Mistake
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Meta Just Changed How Your ROAS Gets Calculated
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Tariffs Are Eating Your Margins. Stop Trying to Discount Your Way Out.
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How to Increase AOV on Shopify (Without Discounting Everything)
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Amazon Just Moved Prime Day to June. Here's the Email & SMS Playbook Every DTC Brand Needs Right Now.
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Google AI Overviews Are Eating Your Organic Traffic. Your Email List Is the Only Channel You Actually Own.
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