About the Author

Frank Field

Frank Field

"How you do one thing is how you do everything."

In my life, I always strive to be the best at what I do. As a volleyball player, I competed professionally overseas and on the American Pro Beach Volleyball Tour. As a student, I was Dean's List every semester of my undergraduate career. Then I went on to graduate with Merit in Durham University's prestigious business program. As a digital marketer, I managed upwards of $1mm/mo in advertising spend, always striving to generate the best possible returns for my clients. In 2025, I started my own company where we are revolutionizing email marketing for e-commerce brands. I will never settle for second place and always aim for the gold.

Frank Field Articles

Meta Starts Charging Location Fees July 1. Your Email List Doesn't Care Where People Live.

Meta Starts Charging Location Fees July 1. Your Email List Doesn't Care Where People Live.

Frank Field June 18, 2026
Starting July 1, 2026, Meta is adding location-based fees of 2-5% on top of ad spend in six European markets. The fees are invisible in Ads Manager, added after delivery,......
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Your Browse Abandonment Flow Shouldn't Be Selling Anything

Your Browse Abandonment Flow Shouldn't Be Selling Anything

Frank Field June 17, 2026
Most stores either don't have a browse abandonment flow running, or they treat it like a softer version of their cart abandonment. Both are wrong. Browse abandonment and cart abandonment......
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Most Brands That Fire Their Email Agency Just Repeat the Same Mistake

Most Brands That Fire Their Email Agency Just Repeat the Same Mistake

Frank Field June 16, 2026
The agency is rarely the root cause. Here's how to tell whether the problem is your email agency or your own internal bottlenecks - and what to do about it....
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Recovery Device Brands Have an Email Problem Nobody Talks About

Recovery Device Brands Have an Email Problem Nobody Talks About

Frank Field June 15, 2026
The recovery device market is a $1.1 billion category, but most brands are running the wrong email playbook. Here's how to handle the long consideration window, prevent drawer syndrome, and......
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Meta Just Changed How Your ROAS Gets Calculated

Meta Just Changed How Your ROAS Gets Calculated

Frank Field June 12, 2026
Meta quietly rolled out one of the most significant reporting changes in years - and depending on how you look at it, it's either going to freak you out or......
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Tariffs Are Eating Your Margins. Stop Trying to Discount Your Way Out.

Tariffs Are Eating Your Margins. Stop Trying to Discount Your Way Out.

Frank Field June 11, 2026
DTC brands are getting squeezed by 2026 tariffs and doubling down on discounts. That's exactly the wrong move. Here's how to shift from discount-led to value-led email strategy....
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