About the Author

Frank Field

Frank Field

"How you do one thing is how you do everything."

In my life, I always strive to be the best at what I do. As a volleyball player, I competed professionally overseas and on the American Pro Beach Volleyball Tour. As a student, I was Dean's List every semester of my undergraduate career. Then I went on to graduate with Merit in Durham University's prestigious business program. As a digital marketer, I managed upwards of $1mm/mo in advertising spend, always striving to generate the best possible returns for my clients. In 2025, I started my own company where we are revolutionizing email marketing for e-commerce brands. I will never settle for second place and always aim for the gold.

Frank Field Articles

Klaviyo Personalization Is Worth Paying For When RFM Triggers a Flow. Not When It's Just a Report.

Klaviyo Personalization Is Worth Paying For When RFM Triggers a Flow. Not When It's Just a Report.

Frank Field October 08, 2026
Klaviyo's Personalization add-on (formerly Marketing Analytics) starts at $100 a month. It's worth it when RFM group changes trigger a flow, not when RFM sits in a report. Here's how......
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He Already Found His Size. Stop Making Him Find It Again.

He Already Found His Size. Stop Making Him Find It Again.

Frank Field October 05, 2026
Data from 29,000+ menswear buyers: 76% of repeat purchases came in a size they already owned, but 86% were a new style. Here's how to build email around a confirmed......
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Klaviyo Gave Your Account a BFCM Readiness Score. Here's What I Check Next to It.

Klaviyo Gave Your Account a BFCM Readiness Score. Here's What I Check Next to It.

Frank Field October 02, 2026
Klaviyo's new in-app BFCM Hub gives your account a readiness score and checklist. Here's what it covers, and the four checks I run next to it: offer math, segment plan,......
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Klaviyo Already Guessed When Your Customer Will Order Again. Most Brands Never Use It.

Klaviyo Already Guessed When Your Customer Will Order Again. Most Brands Never Use It.

Frank Field September 30, 2026
Every Klaviyo account with enough order history gets an Expected date of next order on each profile. Here's how to turn it into a second-order flow with one CLV split,......
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Your Real Black Friday Deadline Is 60 Days Out. It Isn't Creative.

Your Real Black Friday Deadline Is 60 Days Out. It Isn't Creative.

Frank Field September 29, 2026
Black Friday email is decided by your sending reputation, not your subject lines. Here's the 60-day Klaviyo deliverability runway: audit, clean up, ramp, then pick your BFCM audience on purpose....
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Your AI Support Agent Is Sitting On Your Best Upsell Moment

Your AI Support Agent Is Sitting On Your Best Upsell Moment

Frank Field September 24, 2026
Klaviyo's Customer Agent can close support tickets. The bigger win is what it learns about the customer mid-chat, and whether your email program is set up to use it....
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