Rising Star Partner of the Year
From Zero to Master Platinum.
In Twelve Months.
This is the story of how Threadpoint went all in on Klaviyo, and what happened next. We are honored to be nominated for Rising Star Partner of the Year.
Submitted by Frank Field, Co-Founder & CEO
We Founded an Agency.
Then We Found Klaviyo.
Threadpoint was born in Q4 2024. By January 1, 2025, we had our first client. In those early months, we worked with anyone that came through the door — Klaviyo, Listrak, Mailchimp, Yotpo, you name it. We just wanted to grow.
But by mid-2025, our vision became crystal clear: Klaviyo is far and away the best email platform, and we needed to go all in on partnering with them. So we did. Everything changed after that.
12 Months. Every Metric Moved.
In twelve months since going all in on Klaviyo, we transformed from a scrappy startup into a Master Platinum Partner. Here's what that looks like in numbers.
to Klaviyo
in First Year
(Last 30 Days)
in 12 Months
Every dollar of that growth was built on a single promise: help brands extract more revenue from Klaviyo by going deeper into the platform, not wider across tools.
Our Clients Don't Just Use Klaviyo.
They Win With It.
The total Klaviyo Attributed Value across our entire book of business is $7,087,504 in the last 30 days. These aren't vanity metrics. This is real revenue flowing through Klaviyo for the brands we manage. Here's a snapshot of some of our key accounts.
| Client | KAV (Last 30 Days) | Products |
|---|---|---|
| Dooney & Bourke | $2,097,077 | Email SMS KDP |
| ILoveDooney | $1,413,916 | Email SMS KDP |
| Feetures | $851,870 | Email SMS |
| BrickHouse Nutrition | $797,785 | Email SMS MA |
| ChappyWrap | $615,360 | Email SMS MA |
| Red Land Cotton | $577,501 |
We Don't Just Sell Email.
We Expand the Stack.
Klaviyo's product suite goes far beyond email. We actively push our clients deeper into the platform — SMS, Marketing Analytics, CDP, and more. The result: stickier accounts, higher ARPU, and clients who see Klaviyo as their entire retention engine.
Our approach: every onboarding includes an SMS and Marketing Analytics pitch. We don't stop at email — we expand Klaviyo's footprint inside every account.
We Don't Just Manage Klaviyo.
We Migrate Brands To It.
One of our biggest contributions to the Klaviyo ecosystem has been guiding brands off legacy platforms and onto Klaviyo. We handle the strategy, the technical migration, and the post-migration optimization so that brands feel confident making the switch.
| Brand | From | To | Type |
|---|---|---|---|
| Dooney & Bourke | Listrak | Klaviyo | Full platform |
| ILoveDooney | Listrak | Klaviyo | Full platform |
| BrickHouse Nutrition | Attentive | Klaviyo SMS | SMS migration |
| Old World Christmas | Listrak | Klaviyo | Full platform |
| Red Pocket Mobile | HubSpot | Klaviyo | Full platform |
The Dooney & Bourke migration was a team effort. Our co-founder Roger served as fractional CMO, guiding the brand off of Listrak. Will McKinley from Klaviyo's sales team gave Dooney's team a great experience. Threadpoint handled the agency work to ensure a seamless transition. Today, Dooney & Bourke is a champion of Klaviyo and has offered to serve as a case study for other brands looking to switch from Listrak.
We Don't Just Partner.
We Co-Sell.
In 2026, Threadpoint tackled two major co-marketing initiatives with the Klaviyo team. We didn't wait for opportunities to come to us. We created them.
Loyalty & Retention Roundtable
Co-presented with Gina Potenza, Senior Partner Program & Strategy Manager at Klaviyo. Six weeks of preparation. One killer session on Klaviyo's Marketing Analytics.
Customer Growth Event
Co-hosted with Caitlin Rose's Customer Growth team at a private Colorado Avalanche suite. We packed the room with high-value brands and created real pipeline opportunities for Klaviyo.
iHerb • Helly Hansen • Play Power • Skratch Labs • La Fuente Imports • Outside Inc • Runnin 4 Tacos
★ Enterprise Pipeline: Connected with Helly Hansen (Global Sr. Retention Manager, Carolina Wimmer). Currently on Braze — actively pitching migration to Klaviyo with Charlotte Huang. HH Australia already on Klaviyo; global team is next.
We are also a Heatmap partner as of Q1 2026 and part of the Customer Growth POD initiative.
Embedded in Each Other's DNA.
Our partnership with Klaviyo isn't just strategic — it's operational. We share a combined Slack channel where Klaviyo reps and Threadpoint team members collaborate in real time on deals, migrations, strategy, and product adoption.
"Dooney & Bourke is officially signed as of 12/31/2025. I wanted to send a personal thank you to both Frank and Roger — this is a great win and I can see many more of these happening in 2026."
Will McKinley — Klaviyo Account Executive
"I work with a Platinum Master Klaviyo Partner, Threadpoint, who addresses this exact concern. They provide an ROI guarantee — they work with you to set up Marketing Analytics until the revenue generated exceeds the cost. Copy/pasting into our team channel for other reps to leverage."
Jacob Stone — Klaviyo Customer Growth Rep, crafting a Threadpoint talk track for his team
"PS was able to get Threadpoint featured on our agency partner directory for this month! This typically drives some good leads for our partners."
Kanya Balakrishnan — Klaviyo Partner Manager
"Incredible - thank you! I REALLY appreciate this! Meeting Cody shortly, will provide an update after!"
Meaghan Keenan — Klaviyo Account Executive, after Threadpoint provided intel to help pitch Old World Christmas from Listrak to Klaviyo. They signed on in January 2026.
Referrals flowing in from Klaviyo reps include brands like Caroline's Cakes, XMONDO Hair, Historic Pictoric, 7am, City Grounds, Bamboobies, MidwestSupplies, TP-Link, Ernesta, and Therabody — all initiated directly in this channel.
We Build Things That Make
Klaviyo Even Better.
We don't just use Klaviyo out of the box. We innovate on top of it, building proprietary tools and processes that make our clients' Klaviyo experience stronger.
Threadpoint Inbox Placement
In Q2 2026, we cracked Gmail's algorithm. Our proprietary drag-and-drop HTML block slots directly into Klaviyo's campaign builder and tells Gmail to filter emails into the Primary tab, not Promotions. The results have been staggering.
Recipient Lift
Increase
Per Email
Validated with pure 50/50 A/B testing. Average click rate increase: 15–20%. Only available on Klaviyo — not rolled out on any other ESP.
BIMI Implementation
We actively help brands implement BIMI (Brand Indicators for Message Identification) as part of our Klaviyo deliverability services. BIMI displays a brand's verified logo directly in the inbox, increasing trust, recognition, and open rates.
We include BIMI setup as part of every deliverability and sender reputation engagement, ensuring maximum visibility from every email sent through Klaviyo. Brands who add BIMI typically see a 10–15% increase in click rates across our accounts.
Threadpoint Inbox Placement is ONLY available on Klaviyo. We have not rolled it out across any other ESP. This is a competitive advantage for brands on the platform and a powerful selling point for migration conversations.
Klaviyo Didn't Just Grow Our Revenue.
It Grew Our Team.
Twelve months ago, Threadpoint was three people: the two co-founders and one designer. Today, we're a full stack agency that is primed for growth — and every hire was fueled by the growth that Klaviyo made possible.
2 co-founders + 1 designer
2 designers • 6 account strategists • COO • CSO • Biz manager
We're Just Getting Started.
Our goal for the rest of 2026: land 65 more clients. We're working hand-in-hand with partner manager Tyler Sahlstrom, collaborating with NewCo sales reps, and plugging into Customer Growth POD initiatives to keep pushing Klaviyo as the B2C CRM.
by End of 2026
Since Q1 2026
POD Member
A nomination for Klaviyo Rising Star Partner of the Year would mean the world to us. Klaviyo's team has been an amazing partner in helping Threadpoint grow, and we like to think we've made an impact on the Klaviyo team as well. Let's make 2026 our best year yet.
