BrickHouse Nutrition
GOALGrow email revenue without leaning harder on discounts.
BrickHouse sells supplements for very different goals: weight loss, daily nutrition, workouts, sleep. We built the program around one idea: ask subscribers what they want, then show them exactly that.
Year one, by the numbers
Strategy behind the numbers.
We changed what subscribers were asked, what they saw, and who it came from.
Ask, then personalize
The sign-up form asked new subscribers one question: what are your nutrition goals? The welcome flow then showed each person the products built for that goal instead of the same bestsellers everyone gets.
Let the founder do the talking
Trust is the biggest hurdle in supplements. Shoppers have seen too many big promises, and a polished, ad-style email can read like one more. So we sent plain-text emails straight from the founder, written like a note from a person instead of a brand. Against fully designed versions, the founder's plain-text emails brought in more revenue.
Cross-sell with intent
Klaviyo Personalization (formerly Marketing Analytics) predicts each customer's best cross-sell date and the next product they're most likely to buy. We built BrickHouse's cross-sell flow on both, so every buyer hears about the right product at the right time. One targeted cross-sell also pushed Dreamzzz daily sales to 20x.
“BrickHouse has partnered with Threadpoint since the beginning, and our email and SMS numbers have improved year after year. The team is easy to work with, responds fast and knows the channel inside and out. They feel like part of our team.”
