Booking Confirmed - TP Code
Thanks for booking. You’re on the calendar.
Your call is confirmed. During our discovery call we will look at your current email program, explain how the Threadpoint Code A/B test works, and get it set up in your email program.
A confirmation email is on its way. It includes your calendar invite and the video call link. If you do not see it in a few minutes, check your Promotions or spam tab, and add us to your contacts so nothing gets buried.
Frequently asked questions
The questions brands usually ask before the call, answered up front. Start with what happens next.
What comes next?
Discovery call
We spend a few minutes on your email program, your ESP setup, list size, and sending cadence, so we can confirm the TP Code is a good fit for your account before anyone spends time on setup.
We explain the testing process
We walk you through exactly how the A/B test runs: we split your next campaign, half of your list sends with the code and half without, then we compare open rate, inbox placement, and revenue on your own subscribers.
Klaviyo access to add the code
If it is a fit, you grant us access to your Klaviyo account and we add the code. It takes about five minutes, nothing changes for your subscribers, and results start coming in within a few days.
Nothing to prepare. No decks, no data pulls. If you can have a Klaviyo login handy, we can often get the test set up on the call itself.
What exactly do you handle?
We have a few different packages. Consulting is helping you with scheduling, segmentation, basically giving you the answers your team can go and execute. Flows means we build a full flow for you every month and manage the existing flows. Full service is soup to nuts, everything from strategy through execution.
Full service covers strategy, segmentation, flow architecture, campaigns, deliverability, build, QA, sends and reporting.
How much does Threadpoint cost?
Consulting starts at $2,500/month, Flows at $3,500/month, Flows plus Consulting at $5,000/month, Full-Service at $6,000/month, and Fractional Head of Retention at $10,000/month. Larger programs are scoped individually.
In every proposal we include the incremental revenue we expect to drive, so you can see where the return comes from before you commit.
How quickly can we start, and what happens first?
We need about two weeks to onboard. It is a pretty intensive process, because we want to understand your brand, your customers and their objections. After those two weeks we can hit the ground running, and if it is urgent we can move faster.
The order is: discovery call, account access, audit and strategy, then we come back with findings and priorities. If we are a fit, we move into onboarding and launch.
Who am I actually going to work with?
Frank guides onboarding and gets everybody up to speed. From there you have an account manager who takes over. We typically only hire lifecycle veterans with 10-plus years of experience, we have a full team of designers, and the leadership team stays involved.
Across the team, that is 75+ years of retention and lifecycle experience. Frank is always a Slack message or a text away.
Am I locked into a long-term contract?
No. Our contracts are month to month. Every month we should prove to you that we belong, and if you do not feel that way you have a 30-day opt-out.
The flows we build live in your account and remain yours.
How do you work with our existing team?
For most brands we build out the top-level email calendar, then work through segmentation, and your team executes from there.
We are not trying to replace your internal person. Depending on the engagement we provide the strategy and technical layer while your team executes, or we take more of the execution off your plate entirely.
We have been burned by agencies before. Why should we trust Threadpoint?
Frank has a real disdain for agencies in general. Attribution and platform data are easy to manipulate, so everything we do should measure back to your P&L. We are trying to measure what actually matters to your business.
You also see the audit findings before committing to anything, the work is built in your account, and the flows we build remain yours.
How do you measure whether this is actually working?
If we launch a welcome series, your new customer acquisition cost should decrease. If we launch an abandonment flow, your website conversion rate should increase.
That means looking past opens and clicks at MER, LTV, contribution margin, CAC, conversion and repeat purchase, depending on what we are trying to improve.
Proof
Four programs, the mechanism behind each number, and what the client said in their own Slack channel.
+55% revenue per recipient
We asked customers their health goals and dynamically populated recommendations from their answers. $120K more email revenue in month one, discounting down 13%, returns down 56%.
+$70K contribution margin in 2 months
They looked discount dependent. The real barrier was anxiety, not price, so we rebuilt around free samples. +27% revenue, +29% MER, +30% new customer revenue, and they raised ad spend 31% because the math finally worked.
Listrak → Klaviyo, +28% YoY
Full migration run through Valentine's Day and Mother's Day without pausing the calendar. 66 emails and 34 SMS in April alone. Shopify revenue up 28% year over year during the move.
+21% Shopify revenue YoY in 3 months
Fractional Head of Retention model. A senior operator rebuilt segmentation and flow infrastructure and sat in the weekly call. Klaviyo revenue up 41.4% year over year.
Who is Threadpoint?
Threadpoint is an email and SMS agency built on one platform. We went all in on Klaviyo, and in our first twelve months as a partner we went from zero to Master Platinum, the highest partner tier Klaviyo awards.
We own the bottom of the funnel: the flows, campaigns, segmentation, and deliverability that turn traffic you already paid for into purchases, and one-time buyers into repeat customers.
- Klaviyo Master Platinum Partner, achieved in our first year
- Nominated for Klaviyo Rising Star Partner of the Year, 2026
- 75+ years of retention and lifecycle experience across the team
- Reporting in MER, LTV, and contribution margin, not just open rates
Questions before we talk? Reply to your confirmation email or reach us at frank@threadpoint.agency. Want the full details on how the code works? Read the TP Code overview.