Redefining Email & SMS For E-commerce Brands
IT'S TIME TO BLOW UP THE OLD PLAYBOOK
Email & SMS are the most underinvested channels in marketing...
99%
of consumers check their emails daily
$42
Average ROI for every dollar spent
19%
of e-commerce revenue comes from email
60%
of customers will make a purchase from email
...yet they have the highest returns.
When you reimagine Email & SMS, you have a dramatic change in your financial outcome.
*Actual data from a client for March 2025 compared to January 2025. Threadpoint took over email/SMS in January.
| Email & SMS Revenue | Search Revenue | Direct Revenue | Other Revenue | TOTAL REVENUE | |
|---|---|---|---|---|---|
| Little Email & SMS Investment (January 2025) | $126k | $359k | $444k | $1,26mm | $2.18mm |
| Proper Email & SMS Investment (March 2025) | $316k | $698k | $904k | $1.40mm | $3.32mm |
| Difference | +$190k | +$338k | +$459k | +$143k | +$1.19mm |
| Little Email & SMS Investment (January 2025) | Proper Email & SMS Investment (March 2025) | Difference | |
|---|---|---|---|
| Email & SMS Revenue | $126k | $316k | +$190k |
| Search Revenue | $359k | $698k | +$338k |
| Direct Revenue | $444k | $904k | +$459k |
| Other Revenue | $1.26mm | $1.40mm | +$143k |
| TOTAL REVENUE | $2.18mm | $3.32mm | +$1.19mm |
Most email programs have no soul
When you utilize inexperienced in-house teams or agencies that put you on autopilot, you end up with
- Disconnection from other marketing channels
- No emotional connection with audience
- Overused discounts (killing margins)
- Repetitive templates & uninspired copy
- No testing + no insights = zero idea what's working or not working
is redefining the industry
Let's inject humanity, emotion, strategy and insight back into email, rewriting the rules and making your brand a relevant voice in their inbox.
What Most Companies Do
- Cookie-cutter templates that blend in
- Minimal UX effort - swap out images and text
- Ignore strategy and performance improvements
What We Do
- Design with conversion psychology - every element is intentional
- Incorporate animation + CRO expertise to drive action
- Constantly test and refine templates for better engagement
What Most Companies Do
- Insert basic name with cart triggers
- Test subject lines, but ignore user behavior
- Send one-size-fits-all messaging
What We Do
- Segment by behavior, demographics, and purchase history
- Create many email versions with dynamic content tailored to user segments
- Deliver personalized, value-driven content that drives conversions
What Most Companies Do
- Basic welcome and thank-you emails
- Boring, ChatGPT copywriting
- Little effort to create ongoing engagement
What We Do
- Utilize founder-led storytelling + user-generated content (e.g., reviews, customer stories)
- Provide educational content to position the brand as a thought leader
- Drive higher engagement, leading to stronger deliverability + better email performance
What Most Companies Do
- Constant discounting
- Basic opt-ins without testing variations
- Treat email as a standalone channel
What We Do
- Test mystery discounts to increase opt-ins
- Strategically remove discounts where unnecessary to improve margins
- Leverage customer data to strengthen other marketing channels
- Improve reach through targeted collaborations with other brands
What Most Companies Do
- Track only basic open and click rates
- Ignore which clicks actually drive sales
- Fail to connect email insights to business perfromance
What We Do
- Heat map the value of every click in an email to identify high-impact areas
- Track daily email influence on overall business metrics (eg., MER)
- Provide actionable insights to improve traffic quality and conversion rates
What Most Companies Do
- Cookie-cutter templates that blend in
- Minimal UX effort - swap out images and text
- Ignore strategy and performance improvements
What We Do
- Design with conversion psychology - every element is intentional
- Incorporate animation + CRO expertise to drive action
- Constantly test and refine templates for better engagement
What Most Companies Do
- Insert basic name with cart triggers
- Test subject lines, but ignore user behavior
- Send one-size-fits-all messaging
What We Do
- Segment by behavior, demographics, and purchase history
- Create many email versions with dynamic content tailored to user segments
- Deliver personalized, value-driven content that drives conversions
What Most Companies Do
- Basic welcome and thank-you emails
- Boring, ChatGPT copywriting
- Little effort to create ongoing engagement
What We Do
- Utilize founder-led storytelling + user-generated content (e.g., reviews, customer stories)
- Provide educational content to position the brand as a thought leader
- Drive higher engagement, leading to stronger deliverability + better email performance
What Most Companies Do
- Constant discounting
- Basic opt-ins without testing variations
- Treat email as a standalone channel
What We Do
- Test mystery discounts to increase opt-ins
- Strategically remove discounts where unnecessary to improve margins
- Leverage customer data to strengthen other marketing channels
- Improve reach through targeted collaborations with other brands
What Most Companies Do
- Track only basic open and click rates
- Ignore which clicks actually drive sales
- Fail to connect email insights to business perfromance
What We Do
- Heat map the value of every click in an email to identify high-impact areas
- Track daily email influence on overall business metrics (eg., MER)
- Provide actionable insights to improve traffic quality and conversion rates
Real conversations, like we're in-house
