Yotpo is officially sunsetting its email and SMS marketing product.
Not downgrading. Not “shifting priorities.” They’re walking away.
The announcement is live on their site here, and if you scroll past the PR tone, the message is clear: email and SMS are being retired so Yotpo can “double down” on loyalty, reviews, and subscriptions.
All campaign tools, flows, and automations will stop working—soon. Existing users have received formal notices, and platform access will be phased out in the coming weeks. If your welcome series, cart flows, or campaign calendar live in Yotpo, you’re on a countdown clock.
Why would Yotpo kill off two of the most profitable channels in eCommerce?
Because complexity kills focus.
Yotpo tried to be an all-in-one retention stack—UGC, reviews, loyalty, subscriptions, SMS, email. Ambitious? Sure. Sustainable? Apparently not.
In reality, email and SMS require constant optimization, deep strategic oversight, and conversion-focused creative. That’s not plug-and-play. It’s not a side hustle. And it’s not a margin-friendly feature if it’s underperforming.
So now they’re cutting it loose—and leaving you to clean it up.
Who’s affected?
Any brand running email or SMS on Yotpo. Whether you're sending weekly campaigns or just relying on automated flows, your revenue engine is at risk.
You’ll lose:
-
All triggered automations (welcome, cart, browse, post-purchase)
-
Scheduled or recurring campaigns
-
List growth tools tied to Yotpo forms
-
Performance dashboards, A/B test data, and campaign history
This isn’t a minor inconvenience—it’s a blackout.
What happens if I don’t move fast?
You’ll stop communicating with your most valuable customers. I can't stress this enough - if you don't migrate ASAP, you'll get crushed in Q4 and especially during Black Friday / Cyber Monday / holiday.
That means:
-
New subscribers don’t get welcomed.
-
Abandoned carts don’t get recovered.
-
Repeat buyers don’t get nurtured.
-
VIPs don’t get recognized.
-
Campaigns don’t get sent.
Revenue stalls. Retention suffers. And your customer experience quietly falls apart.
So what should I do right now?
A simplified checklist is below, but a more detailed guide on migration can be found here - migrating from Yotpo Email & SMS to Klaviyo.
1. Export everything—now
Subscribers, lists, flows, campaign templates, performance data. If it lives in Yotpo, download it.
2. Document your logic
Flows, conditions, triggers, delays, subject lines—screenshot or map it all before it disappears.
3. Choose your next platform
Klaviyo is the top choice here—full migration post coming next. But don't wait to decide.
4. Start rebuilding flows
Recreate your highest-impact automations first (Welcome > Cart > Post-purchase), then layer in SMS and campaigns.
5. Plan for short-term impact
There will be a dip if you go dark. Minimize it with fast, smart migration—and clear internal communication.
Can this actually be a good thing?
Honestly? Yes.
Yotpo’s email/SMS experience was rigid. Limited segmentation, limited creative control, weak testing tools. If you’re doing the work of migrating, use the moment to upgrade.
Brands that replatform strategically see:
-
Higher AOVs through better cross-sells
-
Increased deliverability via smarter segmentation
-
Better margins by removing lazy discounts
-
Improved channel synergy with paid, affiliate, and organic
We’ve done this before. The upside is real—if you build it right.
Mini FAQ: What else should I know?
Q: When exactly is the sunset date?
Yotpo hasn’t published a hard shutdown date, but their official announcement confirms the product retirement is underway (source). Users are reporting access being restricted within 30–60 days. Don’t wait.
Q: Will I lose my subscriber list?
No—your subscribers are yours. Export and re-import into your new platform.
Q: Can I still send campaigns during the transition?
Yes, if you act fast. But delays in rebuilding will likely cause at least 1–2 weeks of silence. Plan accordingly.
Q: Is Klaviyo the only option?
No, but it’s the best. Klaviyo owns the space for ecommerce retention. You’ll get better segmentation, deeper integrations, and more robust analytics.
Q: Can ThreadPoint help with the migration?
That’s literally why we exist. Whether you want full-service execution or just strategic guidance, we’ve migrated dozens of brands across tools without losing momentum.
Final thought:
This isn’t just a feature being removed. It’s a critical channel being shut down.
If your business depends on Yotpo email or SMS, this is a turning point—one that either hurts revenue or unlocks growth. The difference comes down to how fast you move and how well you rebuild.
Yotpo is done. But your retention strategy doesn’t have to be.
Next up: How to migrate from Yotpo Email & SMS to Klaviyo—with speed, precision, and no revenue dip.
