From reputation disaster to +$88k Shopify revenue in 6 weeks
The Problem:
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Their email program was in the tank, with revenue down 28% from Jan 1 - May 11.
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Even worse, they had entered a domain reputation issue and weren’t even reaching customers’ inboxes
The Threadpoint Fix
- Within 6 weeks, we turned the program around.
- Rapid changes began on May 12 and directly correlated with the health of the business and email program.
Deliverability
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We improved their overall deliverability with better audience segmenting, improvements to design & accessibility, alt text, and exclusion lists
- Contrary to common belief, a rising unsubscribe rate can be a great indicator of deliverability. As we’ve improved their domain reputation, we are seeing unsubscribes increase due to higher visibility in the inbox. This is their customers’ natural way of self-monitoring if they still want to receive emails.
List Growth
- We remade the pop up form and refined the logic of how it showed up on the website
- Last 30 days, SMS opt ins are up 28% and email opt ins are up 80%
Email Revenue
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We increased email revenue by 12.57%, while also reducing platform costs and increasing ROI. (No we didn’t just increase sending volume).
Shopify Revenue
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From May 12 - June 16, Shopify net sales increased 13%.
- That was +$88,787 in net additional revenue!
