+$120k in email revenue AND Shopify revenue after 2 months of working together.
+$2.3mm in Shopify Revenue YTD (As of June) versus previous year. 

*Started working with the client on Jan 1. Launched new Welcome Series and took over full campaign sending on Feb 1.

The 5 Buckets of Email Marketing

Bucket 1: Creative Enhancement 

• Plain Text versus Designed Newsletter emails
• Data:
  • In both tests, plain text emails outperformed the designed newsletter
  • Test 1:
    • Open rate was significantly higher (43.75% vs. 39.72%).
    • Click rate improved (0.79% vs. 0.50%).
    • Revenue was boosted by 41% ($24,950 vs. $17,632).
  • Test 2:
    • Plain Text outperformed the Designed Newsletter in open rate (62.69% vs. 58.56%) and click rate (0.93% vs. 0.91%).
    • Overall revenue also favored the plain text version, yielding an extra $3,458 in sales.

Results

• +$10,766 in revenue from the 2 tests
• Running plain text emails going forward for all newsletters 
  
  

Bucket 2: Deeper Personalization 

• Welcome Series Dynamic Content
• The old welcome series featured a generic best-sellers list for the customer to click and interact with
• The new flow pulls in dynamic content sections that match the exact product to what the customer already told us they’re interested in when they filled out the pop up submission form

Results:

• +54.6% increase in revenue per recipient

Bucket 3: Customer Nurturing

• Cross selling Dreamzzz
• On 3/11/25, we ran a cross sell campaign. 
  • We sent an email to our 90d engaged subscribers list and told them about a lesser known product from BrickHouse Nutrition - their sleep aid supplement, Dreamzzz
  • On a typical day, the BH team sells around 6 bottles of Dreamzzz. 
  • After sending our Dreamzzz campaign, they sold over 100 bottles each of the next 2 days
  • 

Results

• We over 20x’d their sales volume on this typically afterthought product, overnight

Bucket 4: Growth Marketing

• List growth
• Since taking over for BHN in January, we have significantly ramped up sending volume. How much have we ramped it up?
  • YTD, comparing previous period, campaign recipients are up 28% (Yes, that’s comparing over BFCM & Holiday!)
  • YTD versus previous year? Campaign recipients are up 152% YoY
• With send volume increasing so much, it’s important to focus on deliverability to make sure that customers are staying subscribed to our list. Pictured below, you can see that YTD subscriber growth has stayed on a steady upward trend despite this scaling of the email channel

Results

• Campaign sending volume +28%
• List growth +14.7%

Bucket 5: Advanced Reporting

• Email platforms are confusing. We built a custom reporting dashboard for BHN so that they can look at and understand their email performance at a glance, anytime. 

Results

• Less confusion
• More clarity
• Team cohesion