is redefining the industry
Let's inject humanity, emotion, strategy and insight back into email, rewriting the rules and making your brand a relevant voice in their inbox.
Creative Enhancement
What Most Companies Do
- Cookie-cutter templates that blend in
- Minimal UX effort—swap out images and text
- Ignore strategy and performance improvements
What We Do
- Design with conversion psychology—every element is intentional
- Incorporate animation + CRO expertise to drive action
- Constantly test and refine templates for better engagement
Deeper Personalization
What Most Companies Do
- Insert basic names with cart triggers
- Test subject lines but ignore user behavior
- Send one-size-fits-all messaging
What We Do
- Segment by behavior, demographics, and purchase history
- Create many email versions with dynamic content tailored to user segments
- Deliver personalized, value-driven content that drives conversions
Customer Nurturing
What Most Companies Do
- Basic welcome and thank-you emails
- Boring, ChatGPT copywriting
- Little effort to create ongoing engagement
What We Do
- Utilize founder-led storytelling + user-generated content (e.g., reviews, customer stories)
- Provide educational content to position the brand as a thought leader
- Drive higher engagement, leading to stronger deliverability + better email performance
Growth Marketing
What Most Companies Do
- Constant discounting
- Basic opt-ins without testing variations
- Treat email as a standalone channel
What We Do
- Test mystery discounts to increase opt-ins
- Strategically remove discounts where unnecessary to improve margins
- Leverage customer data to strengthen other marketing channels
- Improve reach through targeted collaborations with other brands
Advanced Reporting
What Most Companies Do
- Track only basic open and click rates
- Ignore which clicks actually drive sales
- Fail to connect email insights to business performance
What We Do
- Heat map the value of every click in an email to identify high-impact areas
- Track daily email influence on overall business metrics (e.g., MER)
- Provide actionable insights to improve traffic quality and conversion rates
